Ford Launches Upgraded Fiesta SXi

Ford has quietly slipped in a new variant of the Fiesta SXi in the Indian market. The car has been priced at Rs 6.99 Lakhs for the top end petrol and Rs 7.99 Lakhs for the top end diesel, both prices Ex-Showroom Delhi, and will go on sale across the country from 3rd August onwards.

The new Fiesta comes with new chromed front grille and dramatic crystal barrelled headlamps which lends a strong looks to the front of the car. Insides now come with grain beige leather uplholstery, mahagony wood finished central console and brushed aluminium finish adoring vents, knobs and the steering wheel. A dual din system with AUX support is also offered.

Jump over for the Press Release.

Premium new Ford Fiesta SXI launched

Redefines sophistication & luxury in its segment

New Delhi, July 29, 2009 – Ford India raises the competitive bar with the new look and stylish Fiesta SXI which brings added sophistication to the luxurious car with its chrome & silver finish.

The new front-fascia with the chrome façade and dramatic crystal barrel headlamps is visually strong and expressive, elevating Fiesta’s on-road presence.

”The new Fiesta SXI will make a statement with its premium new style persona. Based on our customer feedback, the new Fiesta SXI has been introduced to appeal to the young, suave and style-oriented professionals who want their cars to reflect their individual personality, signifying success, confidence and accomplishments,” said Nigel Wark, executive director, Marketing, Sales & Service, Ford India.

Your browser may not support display of this image. Inside, the new Fiesta SXI surrounds its occupants with eye-catching luxury and comfort with its grain beige leather interiors, mahogany wood-finished center console with brushed aluminum finish adorning knobs, vents and the steering wheel. The 2 DIN MP3 player with Aux-in capability also unwinds the occupants with its whopping surround sound.

The new Fiesta SXI comes with the advanced and efficient 1.6 Duratec (petrol) and 1.4 Duratorq (common-rail, turbo diesel) engines. Both engines are fuel efficient and produce class-leading performance.

The top-end SXI variant has been aggressively priced at Rs. 6.99 lakhs (petrol) and Rs. 7.99 lakhs (diesel) (Ex-showroom, New Delhi) and will be available at Ford dealerships across India starting 3rd August.

This new Fiesta SXI will stand out amidst the upper midsize segment and will take Fiesta’s premiumness to the next level, further strengthening what the brand Fiesta stands for – style, sophistication, quality, fuel-efficiency, unparalleled driving dynamics, advanced safety features and a head-turning chrome finish exterior look.

Apart from its style and sophisticated comfort, there is an equal emphasis on safety, which incorporates the latest in crash energy management systems with Anti-lock braking system (ABS) with EBD. Airbags are standard for driver and front passenger along with the collapsible steering column. A first in its class feature is the fuel cut-off inertia switch, which cuts off fuel incase of a crash. The SXI is secured with central locking and PATS (Passive Anti-Theft system) that immobilizes the engine when the key is turned off.

Ford Fiesta is a car known for its superior drivability and handling. Fiesta continues to receive rave reviews from the auto experts and analysts. The Fiesta was a runner up in vehicle dependability in the recent 2009 J.D Power Vehicle Dependability study in the mid-size segment with a score of 183 PP/100,* achieving significantly better than the segment average of 214. The awards and the accolades showcase the fact that Fiesta delivers style, together with outstanding quality and performance that consumers desire.

Ford Fiesta comes with a 2 year / 1, 00,000 kilometers warranty and an option to purchase ‘Extended Warranty’ that covers the car against all electrical and mechanical failures for an additional period. Along with the new Scheduled Service Plan (SSP), first in the country Roadside Assistance (RSA) and other Ford Service initiatives, add on to make owning a Ford Fiesta a delightful experience.