Toyota’s first production hydrogen fuel cell vehicle which is expected to go on sale in 2015, will sport a price so low that it will “shock” the US car industry according to an article published in Ward’s Auto.
Toyota’s advanced powertrain manager, Justin Ward said economies of scale will drop the price to something which would be surprisingly low. Although he didnt reveal what the price would be or pricing therebouts, he mentioned that Toyota is please where its fuel cell technology is today.
source: autobloggreem via ward’s auto
The company is working hard on the next generation of fuel cell technology and expects to meet all customers demands of range and operating temperature and it will bring the technology to the market whether the refueling infrastructure is in place or not.
Toyota is studying customer behaviour with hydrogen cars by seeing how people adopt from a standard Prius Hybrid to Prius plug-in to a fuel cell prototype vehicle.
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