Toyota iQ For Aston Martin!

Toyota will supply a minicar based on the iQ model for Aston Martin, a deal which would be Japanese maker’s only original equipment manufacturing deal with an outside brand.

The Aston Martin version of the car would be called the Cygnet and will be sold across Europe. The Cygnet will have its own distinct styling to differenciate it with the short and stubby iQ, which Toyota says is the world’s smallest four seater car at less than 3 meters long!

The launch date, price and production volumes have not been decided said a Toyota Spokesperson.

Aston Martin CEO Ulrich Bez said: “Much work is still required, but I am confident that this project could become reality in the not-too-distant future.”

Toyota also announced that it would launch a sporty limited edition variant of the iQ customized under Gazoo racing, a racing team under the Toyota operated marketting website www.gazoo.com

Jump over for the Press Release from Toyota and Aston Martin.

Press Release: Toyota

New Aston Martin “Cygnet” inspired by Toyota’s iQ; Collaboration marks critical step in plans to expand ‘iQ world’

Toyota’s revolutionary iQ platform is about to reset traditional thinking, with plans that the world’s smallest four-seater will serve as the basis for a new luxury commuter car to be exclusively built for and sold to Aston Martin owners.

Toyota Motor Europe (TME) today announced that the new “Cygnet” would pair Aston Martin’s trademark design flair with the Toyota iQ’s highly compact and low-CO2 city driving package.

The commuter car will be tailored specifically to customer requirements at Aston Martin’s global headquarters in Gaydon, the United Kingdom.

‘It’s a great compliment that the Toyota iQ has been hand-picked by one of the world’s most prestigious sports car brands, a company with whom we also share a strong friendship. This collaboration represents a natural pairing of strategies: a small yet spacious package, perfect for the city driver, finished off with Aston Martin’s iconic design language,’ said Tadashi Arashima, CEO and President of TME.

‘The Cygnet is a good choice for the Aston Martin owner looking for that second or third car, which is luxurious and eco-conscious,’ he added.

Although radically different in size and customer base, Aston Martin and Toyota are united in their corporate philosophies of delivering superior quality, engineering excellence and innovative technology. The collaboration is also fortunate to benefit from a strong relationship underlined by a passion for cars.

The Toyota iQ is considered a breakthrough in intelligent design. Less than three metres in length, its flexible package can accommodate up to four people, providing owners with a new dimension of versatility. Featuring a range of design innovations - such as its flat under-floor fuel tank and asymmetric dashboard - the iQ is positioned as the “no compromise choice” with CO2 emissions starting as low as 99 g/km. It also offers outstanding levels of passive and active safety equipment resulting in a Euro NCAP 5-star rating.

Despite tough market conditions for the automotive industry, the Toyota iQ has proved appealing to a wide variety of city drivers with a taste for style, driving performance and low CO2. The Toyota iQ made its European sales debut in January 2009. It continues to perform in line with expectation, with over 25,000 units sold to-date.

The planned collaboration with Aston Martin is a timely endorsement of the iQ’s superior packaging. The announcement marks a critical step in Toyota’s longer-term planning to expand the ‘iQ world’ - that is, to bring new versions of the Toyota iQ to market globally and expand the company’s eco-friendly line-up.

Press Release Aston Martin

Gaydon, Monday 29 June 2009. Aston Martin has developed a new luxury commuter concept; the ‘Cygnet’ which will offer customers a distinctive, intelligent and exclusive solution for urban travel in style and luxury.

The concept will offer Aston Martin trademark design in a commuter car package based on the critically acclaimed Toyota iQ with a Euro NCAP 5-star safety package.

The ‘Cygnet’ concept represents a creative, environmentally conscious solution, being small, yet with presence - and highly fuel efficient, now combined with the prestige of Aston Martin’s luxury brand ownership.

Aston Martin, the world leader in exclusive niche engineering is collaborating on this concept with Toyota the world leader in volume, quality and reliability. Although vastly different in size, Toyota and Aston Martin share the philosophy of engineering excellence and innovation underlined by a strong passion for cars.

Aston Martin Chief Executive, Dr Ulrich Bez said: “Now is the right time for Aston Martin to take this first bold step to embark on this special project - made possible with the support of an organisation of Toyota’s stature and capability and the intelligent design and perfect city car package of the iQ.”

“Much work is still required, but I am confident that this project could become reality in the not too distant future. This concept - akin to an exclusive tender to a luxury yacht - will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market.”

“The offering of a ‘Cygnet’ with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level.”